Eric Church’s “Give Me Back My Hometown,” one of my favorite songs of the past decade in any genre, wrings genuine heartbreak out of a line about Pizza Hut. Nor do I universally reject country songs that name-check these kinds of brands. I’d gladly crush an Oreo milkshake, which Applebee’s put back on their menu after the namecheck on “Fancy Like” caused a surge in demand. Although I’m one of those millennials who was supposedly helping to kill off chains like Applebee’s, I want to be clear that I am not above the kind of low-class dining experience being celebrated here. And to be equally honest, there are plenty of trash food and beverages of this ilk that I am happy to consume on a regular basis. It’s an extremely honest song in that regard. “Fancy Like” is sort of innovative in this category too, in that rather than the usual procession of porch beers and beautiful women in jeans and pickup trucks on dirt roads, it pays tribute to the kind of big-box name-brand junk food that has completely overrun the American landscape.
He’s since taken to releasing meme-like songs like “’90s Country,” on which he quoted lyrics from a litany of Clinton-era country hits, but these kinds of swings for the fences have been strikeouts up until now. It didn’t, but the track did scratch the top 10 at country radio - not enough to make a hit out of Hayes’ sophomore album Boom, but enough to extend his career by a few years. Until now his biggest hit was 2017’s half-rapped, whistle-laden “You Broke Up With Me,” a monogenre monstrosity that seemed designed to permeate Top 40 radio. Born 41 years ago in Mobile, he’s been kicking around Nashville since 2005 and cutting records of his own since 2010. ooooooooo💪ĭespite his success on Gen Z’s favorite video service, Charles Edgar Walker Hayes is no spring chicken. If Morgan Wallen proved a savvy young country artist can thrive on TikTok, this guy has shown that lovable doofus dad shit can also launch you to fame and fortune on the platform. TikTok is an even more powerful amplifying force than country radio, though, so Hayes is flying high right now. Notably, despite topping Billboard‘s Hot Country Songs chart, the track topped out at #13 on Country Airplay. It’s cute, and as usual, many have replicated it, creating an exponential audience for “Fancy Like” far beyond Hayes’ usual country listener base. Central to the song’s rise was a dance routine on TikTok, starting with a June 13 clip of Hayes and his daughter that has now been viewed 31 million times. A new remix featuring Kesha, while not outpacing the original track, has bolstered Hayes’ standing on the charts. Since its release on June 4 as part of Hayes’ Country Stuff EP, “Fancy Like” has steadily climbed the charts, all the way to its current perch of #5 on the Billboard Hot 100.
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